POSM for Retail (FMCG)
We increase the visibility of brands and products both on the shelf and in secondary displays.
We design comprehensive concepts and visual solutions – from standard POSM elements such as wobblers, shelf stoppers, stands, and pallet displays, to complex executions like shop-in-shop concepts or hot-points.
We look at the in-store environments from the shopper’s perspective while respecting the specifics of each category.
HoReCa Visibility
Gastro, HoReCa, or on-trade – communication at the point of consumption.
We design brand communication across the entire customer journey – from exterior to interior. We identify key touchpoints where your brand must (and where it can) be present.
We develop both permanent POSM (signage, fascia boards, menu boards, taps, glassware) and activation POSM for temporary campaigns (table tents, menu inserts, stickers, etc.).
Capture 2s of Attention
Initial shopper attention lasts only 1–2 seconds – our designs are built with that in mind.
50%+ Uplanned Purchases
We find ways to trigger impulse purchases directly at the point of sale.
Guards of Brand Consistency
Consistency is key – while still allowing room for creativity across touchpoints.
POSM for Pharmacy
Solutions tailored to the specific environment of pharmacies and the OTC segment.
We design the customer journey and communication – from POSM at the counter, through shelving behind the counter, to the self-service area.
On-line Brand Visibility
We bring shopper behavior insights into the digital environment and understand its specifics.
We design communication and marketing materials for e-commerce and digital channels with a strong focus on visibility and conversion.
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