Clients’ Favorite Retail Marketing Trainings
Choose from our current range of training sessions focused on effective marketing of your products at the point of sale.
Clients we deliver trainings for
Types of Trainings
Our goal is to inspire and share the knowledge and experience we have gained over many years in both brand and especially trade marketing.
CLIENT TRAININGS
Training sessions dedicated to a single company, for groups of up to 15 participants.
Timing and location are arranged individually.
MENTORING
One-on-one mentoring focused on a chosen topic within brand or trade marketing.
The number of sessions depends on the client’s needs.
OPEN TRAININGS
Training designed for individual participants, held at external venues and on pre-scheduled dates. These trainings are in Czech language only.
Currently availableAdditional Training Topics
We are happy to prepare tailor-made training programs based on your current needs.
How to Build a Long-Term Marketing Plan
We will go through the entire planning process – from initial analysis, through identifying key opportunities, setting objectives, and defining the path to achieve them.
The training also includes practical exercises where participants can try each step themselves.
Principles of Effective Brand Communication in HoReCa
Together, we will explore how to communicate your brand in bars and restaurants.
Which touchpoints get the most attention? What and how should you communicate? How important is the exterior? What about digital?
We will cover all of this, including practical exercises.
Planning, Preparation, and Execution of Trade Marketing Activities
A training designed primarily for beginners in trade marketing, providing a clear overview of the entire campaign process – from annual planning and goal setting, through preparation and execution, to evaluation.
Based on our extensive industry experience, the training includes a number of practical exercises.
Creating, Monitoring, and Evaluating Merchandising Standards
How to create merchandising and execution guidelines for your sales team that are based on shopper and customer insights, yet remain simple and easy to follow?
How to set goals and choose the right evaluation tools?
In this training, we share years of experience from both retail and HoReCa environments.
OBPCR: How to Optimize Your Portfolio and Maximize Profit
How to combine insights about consumers, shoppers, and customers to ensure your portfolio, pack sizes, and pricing meet all needs while maximizing profitability?
The OBPCR (or OBPPC) approach is used by leading companies such as Coca-Cola and Plzeňský Prazdroj.
We will show you how to apply it in practice.