In-Store Experience Audit
We review your stores simply and practically through the eyes of shoppers and their customer journey.
We help you optimize product assortment, store layout, customer communication, and brand consistency.
The goal of the audit is to improve the shopping experience and bring expert insights from an independent, external perspective.
RETAIL audit
A comprehensive evaluation of the in-store shopping experience, covering:
• shopper flow through the store layout
• category presentation based on shopper decision trees
• shelf display aligned with shopper behavior
• assortment performance
• communication via POSM
• brand consistency and use of brand assets
• and additional areas defined by the client
The output is a holistic recommendation, identifying key opportunities for improvement, including sales growth opportunities.
HoReCa audit
A specialized perspective on the HoReCa / on-trade channel, focusing on the quality of execution and communication across both exterior and interior environments – from the perspective of the business, the consumer, and the customer.
The output includes recommendations to improve execution and brand communication, with the goal of increasing sales and enhancing the customer experience.
Our in-store experience audit clients include:
Data Analytics & AI in Retail
We show you how to leverage modern methods to measure in-store execution and shopper behavior – including analysis and evaluation.
Customer Journey & Heatmaps
Gain a clear understanding of shopper behavior in-store, including traffic within categories and product interactions from both primary shelves and secondary placements.
Online tracking of the shopper journey within a store helps uncover new sales opportunities:
• conversion funnel analysis
• identification of hot zones for secondary placements
• identification of hot zones within shelf displays
• time spent in zones vs. purchase value
• traffic by hours and days for optimized merchandising
• queue monitoring and staff planning
• and many more insights
Secondary Placement Evaluation
Together, we define a strategy for secondary placements to maximize sell-out through the right combination of:
• sales channels
• in-store touchpoints
• POSM types
• content and messaging
• product mix
Based on this, we identify and design new conversion opportunities for your brands.
Get in touchExecution Monitoring via AI Image Recognition
Get access to real-time data on in-store execution quality using specialized software and standard mobile devices.
• Increase sales through 100% product visibility and availability
• Maintain control over new product launches
• Transparently reward your sales teams based on real data