Take advantage of our know-how from the retail and HoReCa marketing and we will help you with discovering new and with growing current customers.

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Discover new horizons and new sales opportunities via new AI technologies and brick&mortar digitalization. Our focus is mainly shopper’s behaviour tracking and the quality of sales team’s execution within outlets.

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We will share our long-term experience and knowledge with you and your teams in order to shape your trade marketing capabilities.

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Providing outsider’s look on the quality of your marketing and sales materials within the stores – packaging, placement, POSM and uncovering hidden sales opportunities.

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Welcome on board.

We are the team of marketing professionals and our main goal is to uncover new business opportunities for our clients. Seated in Prague and Warsaw we are active across the whole Europe.

Jan Šolta

 trade, brand and design consultant
founder of Shop4Experience

Since 2002 he has been working in brand and trade marketing of the iconic Czech brands like Pilsner Urquell. He’s lecturing in universities and professional conferences in CZ and abroad.

Holger Baum

trade marketing, export and research consultant 
founder of BIBA Consulting Services

Since 2005 he has been working with top European beer brands mainly in trade marketing and export. He’s running research and development project focused on shopper behavior.

Partner company

PRO.Display offers one of the most advanced tools of in-store execution tracking including home shelf product, price, stock analysis, plus POSM or secondary placements analysis.

Partner company

Pygmalios offers high-end solution to the real time shopper behaviour analysis  within stores. Covering shopper’s paths to purchase, dwell times, category and secondary displays visits, queues or staff monitoring and analysis.

What our clients say about us.

„Our customer, our master!“ Tomáš Baťa used to say and we stick to this motto.

Jan is a Trade and Shopper Marketing professional. He is able to work from strategy all the way through to execution repeatedly and effectively. He then extracts learning and insight to improve in the future.

Paul Barnett, Managing Director

If someone has the experience in marketing and sales in the Czech Republic, then it is Jan Solta and Shop4Experience. His view of us is a view from the outside, but he is able to submerge and understand our problem. This makes his advice meaningful and has a real benefit for us.

Jan Vokurka, owner and CEO

“I know Jan many years in the field of marketing projects and education for both, advanced professionals and university students, mostly at our business association POPAI Central Europe/Shop!, University of Economics Prague and Charles university.
Jan is very human and open minded person. At the same time consistent and diligent professional. Working with him is always positive, meaningful and inspiring. Jan combines many years of experience, especially in the field of trade and shopper marketing, brand marketing and sales, with mother wit and good judgment in a complex unit that he can use not only to achieve work goals, but also openly and engagingly pass on to people around him. ”

Dr. Daniel Jesenský,
Vice-president POPAI CE, Adjunct Professor Charles University

From January to July 2019 I had the real pleasure to cooperate with Jan in an important project for Kompania Piwowarska regarding an innovative approach to management of the key On-premise outlets which promote and sell our beers.
Jan proved himself as a very diligent and reliable manager, whose vast knowledge in the field of project management helped deliver the intended results set for him. Additionally, he did a great job in the cross-functional, international environment of the project and received great feedback from all stakeholders.

Adam Samorek, ředitel Trade marketingu

Also proud to cooperate with:

Get in touch with us.

We are here to help you.


Jan Šolta


+420 724 617 224

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