Have a nice day,
I believe you will agree that the best way to learn and move forward is by sharing successes and learnings from failures.
In recent months, my colleagues and I have conducted over two dozen analyses focused on the quality and improvement of marketing materials such as POSMs, billboards and online banners. If you stop and think for a moment, you will realize that you have learned a lot 💡
Image by Freepik
Therefore, today I would like to start a mini-series of knowledge and practical tips from the field of effective marketing communication called “Learning with Designcheck.ai”. I hope everyone will take something practical away from them for their work ✅
What areas will we focus on in the next episodes?
- Attention – how do we get customers’ attention, what do we do well and where can we improve?
- Interest – are we able to communicate the essentials to customers given the environment in which our communications are situated, what are we good at and where can we improve?
- Action – convincing them to take action, buy or convert is not so easy but not impossible, what are we good at and where can we improve?
- Case study – how working together is bearing fruit in improving the quality of communication to customers.
And that you didn’t learn anything new today? The topics in the first three episodes represent key areas for functional communication and build on each other. First we need to grab the attention of our customers, then communicate the essentials and last but not least convince them to buy. All of this often needs to happen in a matter of seconds and this is the biggest challenge of our work and my favourite marketing communications mantra ✌️
Have a sunny autumn and see you on episode #1,
Honza Solta