More than half of online purchases happen on small screens — fast, in fractions of a second, and with minimal attention. In this environment, there’s no room for explanations. There’s only a brief moment to understand — much like watching the landscape pass by from a train window 😉. The digital shelf under pressure The…
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Looks smart. Tastes smarter. Hanácká kyselka has always kept things refreshingly simple. But this time, they wanted to introduce a subtle twist to the mix. Meet Paměť (Memory), a mineral water enriched with vitamins and ginkgo biloba, and Kolagen (Collagen) offering a fresh flavour paired with zinc – designed by Cocoon. Straightforward by design. The…
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Sure, whisky is great. But when Clan Campbell whisky landed in the Czech Republic, in Cocoon we wanted to make it more than just another bottle on the shelf. We wanted to create an immersive experience that customers wouldn’t just buy a whisky, they’d join a clan. Joining the Clan Breaking into a crowded whisky market is no easy feat, especially…
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Giving voice to the customer: our new consumer panel is live as of September. Until now, Designcheck has combined expert assessments with AI-based attention analysis. But starting this September, we’re adding a crucial third layer: real feedback from real consumers. What Does This Mean in Practice? The new Designcheck now connects: The Consumer Panel: Flexible…
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Have a nice day,In today’s episode, we’re going to look at the tricks and tips on creating designs with high conversion rates. Why Focus on Conversion? Designing for conversion is the ultimate test of effectiveness in communication. Every element of a design—its colors, layout, typography, and messaging—should lead toward a single goal: inspiring the desired…
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MESSAGE DELIVERED! Have a nice day,In today’s episode, we’re going to look at the design hiearchy, that is, how good design readability can deliver key information to consumers in a clear and fast way. Why evaluate the design “readability”? Reading speed is important because in most communication touch-points the consumer or shopper gives us minimal…
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Are you working with digital signage, animated banners or video? Are you looking for opportunities to optimize graphics for attention and message quality? With Designcheck.ai, we can now analyse not only static graphic design but video material. And I was surprised myself what new opportunities can be discovered this way. 😉 For example, the reader’s…
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Good day everyone, In the next episodes of Learning Designcheck.ai, we’ll focus on the art of communicating the essentials in marketing communications. Traditionally, we focus on the areas we most often recommend improving when evaluating marketing materials. This time, we’ll look at the core message. We often find multiple messages on marketing materials – in…
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Hello and have a nice new year everyone 🍀✌️ Last week I was reading through the results of research that looked at the key elements of packaging design in the retail environment in terms of primary shelf display. One of the key factors influencing grabbing the initial attention of customers was the simplicity of the…
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Have a good day, everybody, In today’s episode, we’re going to look at one of the areas of design that largely determines whether our marketing communications get people’s attention. It’s also the area where we most often find opportunities to improve designs in the Designcheck.ai reviews. Let’s start with a little theory from the field…
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